Regression Analysis as a Tool for Validating Valuation Methodology

Earlier this month, Richard Fox of Fox Business Appraisels, LLC, delivered the IBA’s 2010 Stanton Memorial lecture presentation entitled, “Regression Analysis as a Tool for Validating Valuation Methodology”, in the IBA Symposium track during the 2010 NACVA/IBA Annual Consultants’ Conference.

Mr. Fox’s presentation focuses on the technical use of regression analysis to determine the validity of various valuation methods. With his classic New Orleans sense of humor, Mr. Fox began the talk with the following quote:

“Statistics show that teen pregnancy drops off significantly after age 25.”
-Colorado Springs State Senator MaryAnne Tebedo

Mr. Fox’s goal of showing the quote from MaryAnne Tebedo most likely was to impress upon the audience the need for business appraisers to understand the validity of their conclusions. For example, if an appraiser relies upon the direct market data method to value a company, the market data sample should be analyzed to determine if any conclusions can be drawn from the market multiples. To perform a regression analysis, certain assumptions must be made, such as that the relationship between the independent variable, “x”, and the dependent variable, “y”, is linear in nature. The assumptions vary based on the type of regression performed.

When using the ordinary least squares method of regression, the independent (x) and dependent (y) variables are plotted on a traditional graph. A line is drawn on the graph that minimizes the differences between the observations (i.e., the plot of the x and y coordinates) and the corresponding points on the regression line (i.e., predicted values). The “differences” between the line and the observations are often called residuals. 

One of the key assumptions of a valid regression analysis is that the residuals are independent of each other. If the residuals are related in some manner, then autocorrelation may be an issue. Autocorrelation can cause the results of the regression to seem more reliable than they actually are. Another tongue-twister of a statistical word was that for linear regression analysis to be valid the residuals must be homoskedastic. Homoskedasticity means that the actual y values (dependent variables) have the same probability of occurring, regardless of the x values. Mr. Fox provided real-world examples of how these issues arise in the course of a business appraisal. 

Mr. Fox downloaded market data from the IBA Market Database on Standard Industrial Classification code 5962 (automatic merchandising machine operators). He began his analysis by observing the data and ensuring that there are no nonsensical data points (e.g., price or sales are negative numbers). He used Microsoft Excel’s regression analysis add-in to regress a scatter plot of sales (x variable) and the corresponding prices (y variable). The R Square statistic from his presentation slides was 64%, which indicated that sales may be a good predictor of the price paid for a company. However, the standard error of the estimate was large, which could be an issue for an expert witness if a Daubert motion is raised by opposing counsel. Mr. Fox further analyzed the regression analysis with various other tests, such as the Durbin-Watson statistic, F-test, and T-Test. The intricacies of these tests should be understood by the appraiser to determine if his or her conclusions are valid. 

In addition to performing a regression analysis on the IBA market data, Mr. Fox also presented examples of how a regression analysis can be used to forecast sales or earnings, determine the cost of capital, and to determine non-controlling interest discounts. His primary assertion throughout the presentation was that a business appraiser must understand not only the assumptions and complexities of a regression analysis, but how a regression analysis can be challenged by an opposing professional. In some cases, regression analysis creates a perception of high analytical rigor, when in reality a ruler would have sufficed. Richard Fox is president of Fox Business Appraisals, LLC, deals primarily in business valuations for estate planning, marital dissolution, mergers& acquisitions, and litigation support. He is an active Lifetime member of the Institute of Business Appraisers, holding the designations of Certified Business Appraiser (CBA) and Business Valuator Accredited for Litigation (BVAL). He is a member of the CFA Institute and the CFA Society of Louisiana. Mr. Fox is a qualified expert witness for the U.S. Bankruptcy Court, Eastern District, and his work has been submitted to the IRS, US Bankruptcy Courts, and local courts. Mr. Fox holds a B.S. in Mathematics and an M.B.A. in Finance from Tulane University, and currently teaches Finance at the Southeastern Louisiana University School of
Business.

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Multiple Engagement Parameters and Reports

To define a valuation engagement, we need to establish its parameters:

1. The valuation date
2. The entity to be valued
3. The interest to be valued
4. The standard of value
5. The level of value (e.g. non-marketable minority)
6. The premise of value (e.g. going concern)
7. The user of the report (e.g. client and advisors)
8. The use of the report (e.g. gift taxation)
9. The critical assumptions (e.g. whether a new contract will be obtained)

Most of the time, there is only one answer for each parameter. For example, we are appraising the December 31, 2009 non-marketable minority fair market value of a 5% common equity interest in Family Business, Inc., a going concern, for tax purposes so that Mr. and Mrs. Owner can make gifts to their children with the help of their attorney. We are relying on the integrity of compiled financial statements.

What happens if there are multiple answers for any of the parameters? I am only going to address this individually for each of the nine parameters; if more than one have multiple answers, I would never finish this post?

If multiple valuation dates are needed, I usually recommend that a separate report be issued as of each valuation date. Moreover, I take great pains to do the earliest dated report first, and to identify whether any subsequent events were known or reasonably knowable as of the (earlier) valuation date. I state in my report that either there were none, or how I considered the subsequent events. The later report(s) will consider these as having happened (if they did so before the later valuation date(s), and reconsider whether they were known or reasonably knowable if they did not. This comes up a lot in matrimonial valuations where the valuation date is often impossible to establish.

If there are multiple entities, I ask the client and their advisors what they would prefer. If the entities are affiliated (under common ownership or related in some way), I usually suggest one report covering all of them so that the interrelationships, and the fact that I handled them consistently for all entities, are clearly explained.

If there are multiple interests to be valued, I also suggest one report, but make it very clear as to the differences between them (usually in the level of value, if applicable).

If there are different standards of value, I usually recommend separate reports except in the case where a client asks for a “constellation of values” to help them decide whether to gift partial interests (fair market value) or sell the whole company (strategic or investment value).

If there are different levels of value, I suggest just one report that highlights the differences in the applicable premiums and discounts. This comes up often with multi-owner businesses with no buy-sell agreements, which raises the issue of whether discounts for lack of control and / or marketability will apply.

If there are different premises of value, I suggest just one report that highlights the differences. Sometimes I will weight them to come up with a single value, sometimes not. This one is highly dependent on individual case facts and circumstances.

Multiple user (counting the client and his / her advisors as one user) situations come up when we are, for example, jointly retained by disputing parties. I issue one report to all parties.

When there are multiple uses of the report (e.g. gift taxation and buyout of an owner) and everything else has one answer, I will suggest one report, but am equally happy to issue one for each use (because it takes about ten minutes to make the necessary edits to generate the second report from the first).

Finally, if there are multiple critical assumptions (e.g. the contract is secured or it is not) I will issue one report and cover both circumstances, possibly giving them some sort of probability weight to arrive at a final, single value conclusion.

Finally, when in doubt, ask the client and their advisors what they would prefer!

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What’s Your Niche?

Those of us in solo or small practices cannot be all things to all people: we have to find our valuation niches. Everyone will have a different game plan for which niches they want to serve.

I have found it very helpful, at least once a year, to segment the market for business valuation services into niches so that I can decide which ones to go after. I do this with a number of different “cuts”:

1. Use of appraisal: taxation, transactional, litigation, and compliance, in conjunction with the demand for the given use. Transactional is real deals – purchase and sales of whole businesses or interests in them, and includes fairness opinions (if you want to do them). Litigation includes dissenting shareholder matters, divorce, and damages. Compliance includes ESOPs, financial reporting, and SBA lending. You might choose to categorize these uses in a different way, this one works for me. I may have left some out: if so, I apologize, let me know what I missed!
2. Size of company: startups, buy-a-job businesses, small, medium, and large (you decide how to quantify the last three! I do not do very much public company work; the big national valuation and accounting firms are set up much better for those usually huge projects. I like to have a large number of small engagements going or in the pipeline, on the theory that singles and doubles add up to a lot of runs over time.
3. By what you are good / bad at and / or like or don’t. (I dislike litigation and do little of it. I eat FLPs for breakfast.)
4. By geographic area: what radius or communities can you effectively service? I generally target the northeastern quadrant of my home state, Ohio: anything within easy driving distance. I will not turn down an engagement outside my market area unless it is going to involve extensive travel, this because there is so much business in Northeastern Ohio. With Skype I can do virtual plant tours and management interviews.
5. By what types of industry are prevalent and doing well in your market. If you live in my area, you need to know about machine shops, steel service centers, and injection molders!
6. Ruling out industries that require special expertise that you do not have (in my case, mainly medical practice valuations.)
7. Ruling out work you are not qualified or permitted to do by other professional standards: business appraisers are not qualified to value fixed assets, and CPA’s are prohibited from doing certain kinds of work for tax / audit clients.

Everyone will come up with different niches, and these will change over time. This is a worthwhile exercise to do every year. I take myself on a one-day personal retreat to do it.

My practice started out heavy on transactional and tax work and has remained so. I let litigation come to me, and am very selective about it. A big growth area for me has been valuations for financial reporting; I took courses, talked to colleagues, and read the literature on this to get up to speed. This has worked out well for me.

On the other hand, about 15 years ago, there were 26 hospitals and an untold number of independent medical practices in Cleveland alone. A huge wave of consolidation was about to occur. I started getting many requests for medical practice valuations from hospitals that were buying them. After a period of reflection, I concluded that although the short-term benefit of getting this expertise was high, in the long term there would be little demand for it in my geographic area. So I passed it up. As things turned out, the consolidation went really fast; within three years there were two major hospital groups and almost no attractive independent medical practices left. I would have worked like crazy (and done well) for a short time, but would have neglected my other niches to my long-term detriment.

Again, your assessment of your niches will be different than mine: the important thing is to think it through both short- and long-term!

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Go Green!

For many years I have delivered engagement letters, report drafts, and signed final versions electronically as PDF’s. I paste a PDF of my signature when needed.

For the very few who ask for signed hard copies, I print, sign and have Fedex / Kinko’s bind and mail them, at no additional cost to clients.

Go green, and save trees, paper, ink, time, and money!

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Chart Games: Seeing Is Not Believing

If you use graphs in your reports, please be honest in the way in which you depict your data.  I wish I could embed sample charts in this post, but alas, I cannot.  So please bear with me and envision the following data series: 100, 101, 102, 103, 104, etc. plotted by year.

Chart A graphs the data with the Y axis starting at 100.  Chart B graphs it with the Y axis starting at zero.  Charts A and B look very different; A will have a steeper slope (incline) than B.  Chart B, without explanation, could mislead the reader./

If your chart’s Y axis starts at zero (for a variable like revenue that is always positive), its data will appear true to scale.  Also, be sure to show Y and X (vertical and horizontal) axis value labels on your chart.  This is easy to do in Excel.

In the same vein, whenever you consider a chart, be sure to understand the X and Y axis labels and scaling.  If it is not explained or labelled, be careful! For example, some stock market index charts plot the logarithm of the index against time.  In this scaling, the values are squashed downward relative to what the actual index values are.  It makes big absolute changes in the index values look much smaller.  The benefit of log scaling is that percentage changes are depicted the same: if the index went up 10% from period to period, the log of the index value goes up 10%.  But the underlying changes in the amounts could have been very different if the stock market rose or fell a great deal.

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What Next? An Economic Update from the Federal Reserve Bank of Atlanta

On June 3, David Altig, PhD, delivered the latest economic forecasts for the US economy in the IBA Symposium track during the 2010 NACVA/IBA Annual Consultants’ Conference. Dr. David E. Altig is senior vice president and director of research at the Federal Reserve Bank of Atlanta. In addition to advising the Bank president on monetary policy and related matters, Dr. Altig oversees the Bank’s regional executives and the Bank’s research department. He also serves as a member of the Bank’s management and discount committees.

In his presentation entitled What Next- An Economic Update from the Federal Reserve Bank of Atlanta, Dr. Altig described the current “Alice Cooper” labor markets, referring to a Cooper song about a guy who needed a car to get a girl, a job to get a car and a car to get a job, so he was looking for a girl with a job and a car. On a more serious note, the civilian unemployment rate was 9.9% for April 2010. Actual unemployment is much higher. Once the marginally attached employees and the part time employees, due to economic reasons, are added to the unemployed, the rate climbs to 17.1% for the same period. 

The Federal Open Market Committee projects that the civilian unemployment rate is expected to improve slightly to 9.0% by the end of the year. The FOMC expects the labor market to recover slowly, with unemployment declining to somewhere between 8.1% and 8.5% in 2011, and between 6.5% and 7.5% in 2012.

As part of the larger picture, the US labor market declined more than any other developed country. In contrast, GDP losses were less severe in the US when compared to other developed countries. According to Dr. Altig, this could be due largely to the differences in the employment environment in the US as compared to other developed countries. US employees appear to be bearing more of the economic impact of the downturn than employees in other countries where the labor markets have been more stable. In other developed countries, it appears that businesses have been forced to absorb the brunt of the economic downturn, explaining their higher losses in GDP. Other factors could be at play in the labor markets, including a change in business models towards cross training and efficiency.

The leaner labor markets in the US have resulted in higher productivity. It is possible that the “normal” in the US labor market has changed. In the long run, these changes in employment could allow growth to progress at a faster pace in the future. For the time being, the first quarter of 2010 GDP is expected to be 3%. 

MISSED THE 2010 NACVA/IBA CONSULTANTS’ CONFERENCE?
The conference sessions are now available as video broadcasts-click here to view of list of over a dozen of sessions available on video or here to register now!

VIEWING THE VIDEO BROADCASTS
The link to the video broadcast will be emailed to you in a separate follow-up email on Friday, June 28. Watch the video broadcasts anytime before Friday, July 2.

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IRS Addresses IBA’s Comments on Appraiser Penalty Administration

Recently, the Institute of Business Appraisers received a response to several comments that IBA’s executive director, Howard A. Lewis, addressed in his presentation to the IRS on Appraisal Regulation and appraiser penalties. Mr Lewis previously served as national program manager for the engineering and valuation programs at the IRS. 

IBA’s major recommendations were:

IRS should, at a minimum, develop a set of objective standards by which the “more likely than not” exception to the penalty can be evaluated. These standards may include a presentation of the appraiser’s experience, accreditation, training and other measurers of knowledge, skill, and ability to be used as a temporary safe harbor from imposition of the penalty.

 IRS staff members authorized to assert the penalty must be fully trained as appraisers and should be accredited and held to the same standards to which the IRS now holds private sector appraisers.

 IRS should consider creating a panel of professional appraisers, representing the major appraisal organizations, to evaluate the credibility of the work of appraisers against whom an assertion of the penalty is being considered. 

IRS letter 4477, currently proposed to be issued to appraisers notifying them of the penalty examination, should be replaced with a less formal contact to address the potential for misuse of the notification process. 

IRS should consider using business appraisers holding a credential in appraisal review, such as the IBA’s ABAR accreditation, to assist in the determination of the applicability of the penalty, especially under the “more likely than not” exception.

Click “here” for a link to the original IBA eNews article.

 IBA received the IRS’ response to the recommendations. As a result, IRS is revising the Letter 4477, and reviewing issues involving the “more likely than not” standard. The text of IRS’ letter follows: 

The IRS Office Servicewide Penalties met with you in February to talk

about IRC Section 6695A, Penalty for the Substantial and Gross Valuation

Misstatements Attributable to Incorrect Appraisals. This included a

discussion about what is working and what needs improvement relating to

field examiner procedures for implementing IRC Section 6695A.

 

I would like to update your organizations about two of the issues we are

currently working on as a result of this meeting.

 

We are revising the Appraiser Appointment Letter 4477. This is

taking longer than expected because this letter has to go through a new

IRS review process designed to simplify correspondence.

 

Some of the eight Appraiser Organizations requested that the IRS

to suspend enforcement until the phrase “more likely than not” is

defined. The phrase “more likely than not” relating to assessing the

penalty is contained in IRC 6695A(c) Exception. It states: “No penalty

shall be imposed under subsection (a) if the person establishes to the

satisfaction of the Secretary that the value established in the

appraisal was more likely than not the proper value.” The IRS is

reviewing this request. 

Thank you for your continued support as we review your concerns and work

towards resolution of issues. I look forward to working with your

organizations to refine and improve our processes.

Susan Deidrich
SB/SE Exam Policy: Sr Mgr Servicewide Penalty Program
IRS

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THE INSTITUTE OF BUSINESS APPRAISERS (IBA) ANNOUNCES ITS 2010 ELECTION RESULTS FOR THE IBA BOARD OF GOVERNORS, AND THE PROFESSIONAL RESPONSIBILITY, ACCREDITATION, AND EDUCATION BOARDS

THE INSTITUTE OF BUSINESS APPRAISERS (IBA) ANNOUNCES ITS 2010 ELECTION RESULTS FOR THE IBA BOARD OF GOVERNORS, AND THE PROFESSIONAL RESPONSIBILITY, ACCREDITATION, AND EDUCATION BOARDS

Fort Lauderdale, FL —June 5, 2010—The Institute of Business Appraisers is very pleased to announce the electees for each of our four IBA Boards. They are as follows: 

IBA Board of Governors Professional Responsibility Board Accreditation Board Education Board
Chris Best Marsha Conrad Bryan DesMarteau Rand Curtiss
Jim Lurie Randy Schostag Jack Sparks Dick Weinberger
Frank Rosillo      

It is in IBA membership’s interest to provide for member oversight of critical IBA activities. IBA’s leadership supports this by our Board and Committee structures. Boards and Committees work to support innovative member services through course and product development, research, authorship, instruction and setting the highest example of ethical conduct and standards.

Congratulations to all newly elected IBA Board members. IBA members who are interested in becoming active in an IBA committee are encouraged to contact IBA Headquarters at 800-299-4130 to learn more.

The Pioneer of Business Valuation
The Institute of Business Appraisers was the first organization to adopt business appraisal standards and ethics. Established in 1978, the Institute is the pioneer in business appraisal education and professional accreditation. IBA offers four business appraisal certifications, which include the Certified Business Appraiser (CBA), the Accredited in Business Appraisal Review (ABAR), the Business Valuator Accredited in Litigation (BVAL) and the highly acclaimed Master Certified Business Appraiser (MCBA) designations. 

About IBA —The Institute of Business Appraisers is the oldest professional society devoted solely to the appraisal of closely-held businesses.  IBA’s education focuses on showing students “how to” perform the work. Our education courses provide a unique, hands-on, interactive approach to learning. IBA measures success by the professional advancement of its members. Headquartered in Fort Lauderdale, Fl, and the Institute’s members receive free technical support and FREE access IBA’s Market Database the industry’s largest database of closely-held comparable business sales. To learn more about the benefits of an IBA membership, visit www.go-iba.org or call 800-299-4130.

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ECONOMIC FACTORS AFFECT DENTAL TRENDS

ECONOMIC FACTORS AFFECT DENTAL TRENDS

APPRAISAL FALLOUT

STAN POLLOCK, DMD, MS, PHD, JD, MCBA, BVAL, ABAR, CMEA 

            Dentists were deeply affected by the recession last year, 2009 was a difficult year for dentists and dentists are cautious about the year ahead.  The American Dental Association (ADA) reported these findings in its new Quarterly Survey of Economic Confidence.  The survey revealed that the net incomes of dentists declined more than 5%. Respondents to the Survey were less optimistic about future economic conditions and future gross billings than they had been previously. Despite these findings, more than 25% of the responding dentists expect to purchase new equipment and 14% expect to reduce staff this year.  Other important findings indicate that 56% of respondents reported that net income was down, 50% indicated that gross billings (the total amount of fees charged by the entire practice) were lower and that patient acceptance rates for treatment were 47% lower durng the fourth quarter of 2009.

            Our government accumulated pertinent data relative to dentistry and dentists.  Recent data disclosed that the growth in overall health care spending slowed in 2008, the slowest rate of growth in 48 years. However, the data projected a 3.3% for 2010. Dental service expenditures for 2010, interestingly, are projected to be $107.9 billion (3.3% increase) and $135.7 billion for 2014 (5.9% increase).   

            Over the years, economic factors affecting dental practices have flucuated according to geographic areas and unemployment in them.  There are pockets of the country that are doing well and others that are not.  By way of example, Michigan’s 12.8%+ and California’s 11%+ unemployment rates have greatly and negatively affected the economy of dental practices whereas Iowa’s 5.7% has shown little affect. Dentists in Florida, wihich experienced significant downturns in the financial and real estate markets and an aging population, have also experienced considerable reduction in dental services and revenues.  Practice brokers in certain areas of the country have experienced some decrease in practice sales and practice values while others have not and have seen values remain steady and even increase.  Most mature specialists (ages 45 to 59) have seen the value of their practices remain stable or even slightly increase although orthodontists, to some extent in certain areas, have experienced a decrease in their earnings due to the elective and expensive character of the services which they provide.               

            In contrast to the experience of the business communities across the country, bank and third party lending for all types of dental practice transition has never been better.  Lenders are eager to lend up to 100% of the requested loans plus amounts for working capital.  Rates are reasonably low, involved times are low and there is less reliable for complicated and expensive Small Business Administration participation.  Large educational debt does not seem to matter; good credit does.             

            Another Survey, the American Dental Association’s 2008 Survey of New Dentists, reports that 24.5% of new dentists purchased an existing practice as a partner, 37.7% as a sole owner and 37.7% started a new Practice.  There was little variation in the amount spent to establish or purchase a practice.  Among new dentists who purchased an existing practice as a partner, the mean amount spent for the purchase was $472,390, the mean amount was $471,930 for those who purchased an existing practice as a sole owner and $457,600 for those who had started a new one.  These are astounding but pertinent data.

          The rate of female dentists is rapidly increasing and relevant.  Demonstrating the gender shift within the dental profession, for independent dentists as a whole, 12.5% are female.  For new independent dentists, the increase to 22.9% is dramatic.  In general, female dentists are working less hours per week than male dentists.  The American Dental Association’s 2008 Survey of New Dentists (1998-2007) lists 59.9% of new dentists were males and 40.1% were female.  

           Economic conditions, especially local ones, are vital factors in the valuation process and valuators, more than ever, must consider them in great detail in determining the approaches, forecasts and final estimates of value.  

Source: 

1.  ADA Quarterly Survey of Dental Economic Confidence.  American Dental Association,       

     Chicago, IL 2010 

2.  Centers for Medicare andMedicaid Services.  Office of the Actuary, National Health Statistics

     Group

3.  U. S. Department of Commerce, Bureau of Economic Analysis and Bureau of the Census

4.  2008 Survey of New Dentists, American Dental Assaociation, Chicago, IL

5.  Kenny Jones, President, Doctors Choice, Jupiter, Florida.  Personal communication

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Have You Ever Used Probability Distributions?

Have you ever used a probability distribution in an appraisal?  If so, this post is for you!

 

If you haven’t, are you sure?

 

Really sure?

 

Methinks you have actually used one; in fact, you have used them in almost every single appraisal you have ever done!  You just did not realize it.  Here’s why.

 

Under the Income Approach, we forecast some measure of ownership benefits, say cash flow to equity.  Even if we prepare just one forecast, every assumption we make (sales, gross profit margin, etc.) is really our estimate of the most probable level given our economic, industry, and company analysis.  Whether conscious of it or not, we consider a reasonable range of what future sales (etc.) will be and pick out one number.  That reasonable range is a probability distribution.

 

The same applies to the Market Approach.  It also applies to the Asset Approach (liquidation premise of value) when we rely on fixed asset appraisers’ estimates of the most probable value of real estate and equipment, for example.

 

Most of the time, the process of reducing the range to a single number happens so fast that we do not think explicitly about probabilities.  Other times, we get at probability by “playing around” with the forecast, still staying within the reasonable range for each assumption.  Occasionally, as with option-based models, we explicitly use probabilities when we introduce the notion of standard deviation (variability).  CAPM and beta also involve normal probability distributions because beta (volatility) is defined as the standard deviation of historical prices.

 

When we think, for example, that next year’s sales should be somewhere between $1.0 and $1.5 million, we are specifying a uniform probability distribution, one in which sales could be anywhere between and including those limits with equal probability,

 

When we think about “best, most likely, and worst” cases, we are moving toward a non-uniform probability distribution, with (say) sales of $1.2 to $1.4 million being much more likely than sales of $1.0 to $1.2 million or $1.4 to $1.5 million.  Now our probability distribution has a sort of hump or point in the middle.

 

When we use means and standard deviations, we are using the so-called “normal” probability distribution, the classic bell-shaped curve.

 

So congratulations, I hope have convinced you that you are using probability distributions quite frequently.  Now you ask, so what?

 

Each of the distributions I mentioned – uniform, humped, and normal – reflects a  MAJOR assumption about our knowledge of the future, in particular, the likelihood of specific future outcomes and how wide and humped the range (of reasonability) might be.  As an example, many of the valuation models used by Wall Street up to the Crash of 2008 were based on normal probability distributions (and some other assumptions about whether different inputs were or were not correlated).  It turned out that the probability distributions were not normal, but in fact were much flatter and wider than assumed.  The current buzzword for this is “fat tails”.  The statistical word for that is kurtosis.  A very narrow, pointed normal distribution is leptokurtotic, and a very wide, flat one is platykurtotic, two super terms with which to dazzle at cocktail parties.  Platykurtosis blew up Wall Street.

 

The reason academics and Wall Street used normal distributions is because the mathematics associated with them is (in their words) “tractable”; that is, you can solve the underlying equations (if you are a math jockey of high order).  This was very important in the days before computing power was cheap and readily available. Other probability distributions, even though they might fit the data better, are less tractable. They can be handled by a technique called Monte Carlo simulation. This lets you input probability distributions of any type.  Then you run the model hundreds of times and combine the results into a new probability distribution.  This lets you conclude things like “there is a 10% chance that sales will be above $1.4 million”.

 

Now I still hear you asking “So what?”  My point is, think long and hard about whether the probability distribution you are explicitly or implicitly using makes sense.  To just slap a normal distribution on next year’s sales assumes much more confidence than saying “sales could be anywhere from $1.0 to $1.5 million with equal probability.”

 

I will close with two real-life examples of the abuse of probability distributions that I encountered.

 

The first was when I worked for Standard Oil of Ohio back in the 1980’s.  The oil exploration people wanted to spend (gulp) $600 million to drill in Alaska adjacent to the existing Prudhoe Bay field.  They provided a probability distribution of potential oil reserves and production based on geological data.  This was standard industry practice, state of the art, and sound.  They made it very clear that there were big risks involved, mainly of there being dry holes.  They got and spent the money.  The holes were indeed dry.  The head of exploration and many others were fired because top management felt they had been misled about the risks.    

 

The second example happened several years ago. I arbitrated a dispute involving a large public company that lent money to several small businesses to foster economic growth.  Some of the businesses went bankrupt, and acrimonious settlement negotiations ensued.  The large company furnished their financial analysis, in which totally uninformed analysts had assigned normal probability distributions to the forecasts of results for the small companies.  I showed that these distributions made no sense based on other data presented, and this helped the parties settle the case.

 

The name of the large public company? Enron.  Draw your own conclusions from that.

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